The more I get into the matter, the more I know that there is no way around it in the future: a more sustainable shopping behaviour and – when buying new, unused stuff – choosing the most sustainable alternative. ‘Alternative’ always sounds like the second best choice when you say it in that context, but it doesn’t have to be. At least in the clothing department, as you can see in today’s sustainable denim shopping guide:


Kuyichi has been around for more than 15 years now and producing solely sustainable denim jeans made from organic cotton. Besides a modern collection and casual basics, the brand puts ist focus on fair treatment of their suppliers’ and their own workers. The jeans are certified by the Global Organic Textile Standard (GOTS), the Organic Content Standard (OCS) and the Recycled Claim Standard (RCS), amongst others. The Global Recycle Standard (GRS) makes sure that Kuyichi jeans are made of at least 20% recycled materials. The big plus: Kuyichi is available in a lot of online shops around the world.


Nudie Jeans

When it comes to style, Nudie Jeans is one of my favourite sustainable brands, and I say this without even owning any of their cool girl denim pieces (yet!). As part of the Fair Wear Association, Nudie makes the most beautiful jeans, from hip boyfriend styles to high waisted jeans and elegant classics like black waxed skinnies. The collections are made of 100% organic cotton and the brand is a member of Textile Exchange, promoting the cultivation of organic cotton.


Monkee Genes

I have known Monkee Genes for a long time already, but I have not particularly known about their sustainable production. It was the fun, brightly coloured skinnies that caught my eye a few years back at Topshop. In the meantime, their models have become available through a range of online and offline shops. Monkee Genes is part of Soil Association and their jeans are certified with the GOTS. What I personally like best about them: The patches they put on their jeans are made from recycled cardboard.


Tom Tailor Denim

When you think Tom Tailor, you probably think 90s cotton basics and not sustainability or fair trade. But take a closer look: besides their well-known basics, Tom Tailor offers some beautiful and fashionable pieces. The denim romper you see in the pictures is in fact made by Tom Tailor Denim and I really like its soft material. The brand recognises it has still some way to go, but they are already putting a strong focus on the origin of their cotton and are standing up for better working conditions at their suppliers. Available at a very fair price point, Tom Tailor is part of the Business Social Compliance Initiative (BSCI) and the Tamil Nadu Multi Stakeholder Group, campaigning against the exploitation of young Indian women.

Sustainable Denim: Tom Tailor romper | Berlin summer look | WHAT PIXIES WEAR – Fashion Blog all pictures by Florian Topf

Denim Romper – Tom Tailor via ABOUT YOU*
Sunglasses – Ray Ban

This post is part of the ‘Denim Love’ blog parade – check out the other posts here:

Sophie of
Svenja of
Lydia of
Nicole of
Celine of
Michelle of
Tina of

Blogparade Denim Love | WHAT PIXIES WEAR – Fashion Blog