On 24 April 2013, 1133 workers died in the Rana Plaza catastrophe in Bangladesh and a further 2500 were injured. These people were killed while making clothes for familiar fashion brands in one of the many ‘accidents’ that plague the garment industry. FASHION REVOLUTION believes in a fashion industry that values people, the environment, creativity and profit in equal measure.
FASHION REVOLUTION is bringing together everyone in the fashion value chain for a positive campaign on 24th April each year to form a global movement on Fashion Revolution Day. People all over the world are asked to ask fashion brands via social media one question: “Who made my clothes?” demanding more transparency and raise awareness of the true cost of fashion. I believe in this movement because I think that change towards the better within the fashion industry is not only possible but necessary in the long term and that it’s us, the consumers who need to actively take part in the Fashion Revolution. Accidents like the one at Rana Plaza are our fault, if we don’t stand up and do something about it.
Be curious – find out – do something.
As you already know, it is a primary goal of mine this year to actively purchase less fast fashion. I still find it hard at times, especially as a fashion blogger, but I am doing the best I can to be a fair consumer and lead a more sustainable life. Everyone should do what he or she can everyday to make the world a better, and above all fairer, life. If the next time you decide to invest in a sweatshop-free fashion piece instead of fast fashion, you have already done something good. A small change in everyone’s lifestyle can become a big movement into the right direction for the fashion industry.