Fashion meets art. This statement is more than true for the fall/winter 2015 collection Martijn van Strien has created for his label mphvs, shown on Lavera Showfloor during Berlin Fashion Week this January. The Rotterdam based designer puts a strong focus on sustainability and avant-garde with his unconventional monochrome designs made of re-used PVC canvas: this is upcycling deluxe. He developed unique pieces with laser-cut technology (a technique he shared with the other designers showing their collections that day – Steinrohner and YVY by Yvonne Reichmuth). His unisex designs are inspired by and imitating structures and shapes mankind gave to the architecture in his environment.
I personally loved that Martijn van Strien, a graduate of the renowned Eindhoven Design Academy, encourages the principle of cradle to cradle, stating that this is the only way fashion will work in the near (and far) future. He thinks the fashion industry should make use of all waste it produces within the manufacturing cycle of a garment, an opinion I definitely share.