As soon as there are mary jane flats, white socks and flimsy skirts involved, you can be sure that my heart is on fire. ♥
Kitsuné was one of the labels that made their NYFW debut last week. The French label’s Maison Kitsuné line charms by combining tradition with a modern, French twist. The theme for Spring/Summer 2015 is “Effortless French”, and according to the design duo behind the brand, it was “meant as both a joke on, and a celebration of, that insouciant Parisian way of dressing.” The designs are both cute and edgy, and the silver hammered jacket and dress had my heart from the moment I laid eyes on them. The lookbook’s cheeky concept and design speak a clear language and emphasize the identity of the brand perfectly.
The label Kitsuné was founded in 2002 by Mayaya Kuroki, a former architect, and Gildas Loaëc – the artistic director of Daft Punk at the time – with the intention to “cleverly bridge music, fashion and design“. Their designs are trendy as well as timeless, and the design duo pays special attention to high quality fabrics and tailoring to create a unique concept of modern luxury, intermingling fashion and music. These conditions have brought them collaborations with the likes of Petit Bateau, Michel Vivien or Pernod Absinthe from a very early point in their career. Together with three flagship stores in NYC, Paris and Tokyo, two newly opened Cafés in Tokyo and Paris round out their cosmopolitan concept.
all pictures © Maison Kitsuné Spring/Summer 2015