That collection was just wonderful, don’t you think?
I have always loved Moschino, and Jeremy Scott proves very well he is just the perfect fit for the brand. Playing on consumerism and junk culture, his designs were undeniably playful and fun, yet pretty unwearable (for lack of suitable occasions, that is). The show opened with eye-catching Chanel/Ronald McDonald hybrids that a few people already called somewhat disturbing. If they were, what would these people call the Spongebob Squarepants inspired designs that would be shown later on? As much as I love daring designs and all, these were a bit too much even for my taste. Bonnie Strange seemed to like them, though. Saying yes to junk culture. Why not?
Among all those flamboyant creations bordering on tacky, obviously there were some real life inspirations, too. Quilted jeans? Yes please! And of course the supermarket inspired designs that closed the show made my heart sing – candy packaging goes couture. Certainly Jeremy Scott isn’t the first one to do this (hello pop art!), but the theme just doesn’t lose its topicality and relevance. Oh and by the way – I’m not one who’s into all that getting married and living happily ever after stuff – but that nutrition facts dress is too tempting!
all pictures via Fashion GPS